What happened, Apple? – A Rant

By Alexandre Darche

In 2007, Apple released the iPhone in a world where Blackberry reigned as the king of the cellular market. This risky move quickly snowballed into the smartphone phenomenon of rectangular, all-touch, minimalist design we see everywhere today. It turned crackberry addicts who couldn’t put down their QWERTY devices into Apple-heads who line up twice a year for the newest iteration of the iPhone.

It’s been almost 10 years and while they’ve been able to keep people interested, Apple has slowly lost their drive to innovate. With the iPhone 7, they’ve managed to make Steve Jobs roll around in his grave to the point he’s doing back flips.

The newest iPhone, as most of you know, will be shipped without a 3.5mm jack (the standard plug for your headphones, your car’s aux. cord, etc.) While most people are calling for Apple’s demise due of this, I, for one, applaud them for it. We are, no matter what you audiophiles think, heading in a wireless direction. Apple making this move gives the industry a push to a future that we will soon reach, whether we like it or not.

But here’s where Apple dropped the ball.

The fact that the new iPhone is being shipped with a lame-looking lightning to 3.5mm dongle retracts every ounce of courage it took to remove the jack in the first place.

If you’re going to innovate, you got to go the full mile, not make bold statements and have them propped up with a safety net. Maybe if they didn’t include the adapter the newest iPhone wouldn’t sell as much as usual. A crippling decision, such as the removal of a port, isn’t supposed to be a money grab; it’s a power move into the cool, sci-fi technology we dreamed about as kids. A ballot for a creative, unrestricted future. The iPhone was born out of a ridiculous move on Apple’s part: boldly going into the realm of telecommunication with something innovative and exciting. Retractions of decisions like this go against the very environment that the most revolutionary tech product of the past 10 years was born out of.

By the time this article comes out, the newest MacBook Pro will be announced, and so will its rumored overhauled spec-list. I hope, for the sake of innovation, that if they’re going to do something bold with it (no 3.5mm jack, only USB C ports, or something even more advanced) to go all the way and not beat around the bush. The only way to change an industry is, sometimes, to push people in to a concept they don’t fully understand yet. Maybe you’re getting old, Apple, and someone new will come and fill the boundless creative void you once filled. Until then, enjoy lugging around adapters.

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